About Us
Who we are
Established in 2014, SURE-i is Malaysia’s first health and wellness center that integrates Traditional Chinese Medicine (TCM), modern Western medicine, and Naturopathy. Committed to providing safe, natural, and effective health solutions, SURE-i empowers individuals to achieve true health balance.
At SURE-i, we firmly believe in our body’s innate ability to heal itself. Through professional guidance, tailored support, and appropriate therapies, we aim to activate the body’s natural healing mechanisms, helping everyone achieve optimal wellness and equilibrium.
This philosophy is deeply rooted in the vision of SURE-i’s founder, Dr. Calvin. In 2000, our first pharmacy was established in Simpang Ampat, Penang to address the area’s healthcare needs. While serving the patients, Dr. Calvin observed a growing desire for natural alternatives to conventional medicine. This insight inspired our founding team to delve deep into natural therapeutic approaches.
SURE-i’s unique therapeutic methodology draws from a rich heritage of Traditional Chinese Medicine while incorporating modern medical expertise. This innovative approach led to the establishment of HAMC Health Center (later rebranded as SURE-i in 2020). In 2016, we launched NutriRem, our in-house health supplement brand, translating our natural therapeutic principles into premium wellness products and expanding our range of health solutions.
With our professional team, innovative philosophy, and commitment to service excellence, SURE-i has established itself as Malaysia’s trusted brand in integrative health management. We strive to empower individuals on their journey to complete wellness, providing them with natural solutions that complement their modern lifestyle, achieving both physical and mental well-being.
What We Believe
We believe that true health should not rely on medication, but rather on safe and effective natural methods that address the root cause of illness.
As part of nature, human bodies respond best to natural therapeutic approaches. These approaches not only avoid harmful effects but help restore our bodies to their most natural state, addressing health issues at their core rather than merely alleviating symptoms.
SURE-i bridges the gap between Traditional Chinese Medicine, Western medicine, and Naturopathy, pioneering a health revolution focused on treating root causes and restoring the body’s natural balance.
Through personalized consultations, nutritional education, and natural products, we help families enhance their quality of life. We make integrative healthcare accessible and affordable, empowering individuals to regain their health and confidence.
What We Do
At SURE-i, we prioritize natural approaches in both health prevention and management. Through our three core pillars, we empower clients to make informed decisions for their health.
Health Inspiration:
The small moments in life often spark the greatest changes. By integrating wellness concepts into daily life, we make health knowledge accessible and practical. Through engaging content on popular social media platforms and online health seminars, we deliver reliable and accurate health information. Our e-learning courses enable users to acquire health knowledge flexibly and naturally, at their own pace.
Health Consultation：
We delve into the root causes of health concerns through in-depth consultations, providing support via offline events, live streams, and online health assessments. Using innovative and non-invasive diagnostic methods, including DNA testing, we help clients understand their bodies better. By addressing deficiencies with tailored diets and natural supplements, we support our clients who face challenges like aging, allergies, and post-cancer recovery with safe and effective natural solutions.
Anti-Aging Health Solutions:
Combat signs of aging with natural and nutritional therapies that help you feel rejuvenated and younger.
Allergy Management:
Personalized nutritional consulting and dietary guidance to identify potential allergens, reduce, and resolve allergic reactions effectively.
Cancer Recovery Support:
Comprehensive one-on-one nutrition analysis, physical examinations, and psychological counseling to accelerate recovery for cancer patients.
Health Products:
At SURE-i, we uphold the highest standards by using only the purest and most natural ingredients in our products. We believe that the healing process should not burden the body but rather assist in restoring its natural balance and harmony.
Ultimately Complete
Provides comprehensive nutritional and health support for maintaining overall wellness, ideal for daily health maintenance.
Refresh Series
焕Revitalizes body functions, helps restore physiological capacity, promotes metabolism, and enhances mental state. Perfect for individuals experiencing energy depletion.
Repair Series
加Accelerates bodily recovery, supports cellular regeneration and tissue repair. Designed for individuals in rehabilitation or requiring immune system enhancement.
Re-energize Series
Reignites body's energy reserves, suitable for those needing increased physical performance, endurance, or rapid energy replenishment.
Forest Origin
Utilizes plant extracts and natural ingredients to nourish and repair skin, providing holistic dermatological support.
What Makes Us Different
It’s the little things in life that resonate the most, and we help make healthcare knowledge easy to grasp by incorporating health concepts into every aspect of life.
In order to make healthcare knowledge reach the hearts of the people, we deliver correct and reliable healthcare information through lifestyle sharing, on the social platforms that reach the most people nowadays (e.g. Facebook, Tiktok, YouTube, Xiaohongshu), as well as webinars on health. We have also set up online learning programmes so that our customers can learn general healthcare knowledge in the most relaxed and natural way anytime, anywhere.
Easy-to-Understand Health Education
We create an intuitive learning platform that allows clients to absorb content at their own pace, effortlessly mastering key health knowledge.
Comprehensive Health Journey
Our 90-day guided professional coaching program provides continuous guidance and support, helping clients effectively adapt and make ongoing health progress.
Innovative Treatment Approaches
Beyond professional consultation and natural products, we advocate for innovative, low-risk diagnostic methods. By integrating cutting-edge technologies like stem cell therapy, we deliver safe and efficient health management experiences that accelerate clients' health goals.
Personalized Health Solutions
We conduct in-depth analysis of each client's unique needs, including physical condition, lifestyle habits, and health objectives. This enables us to precisely customize individual health plans that address root causes and enhance therapeutic effectiveness.
Professional Team and Partnerships
Our multidisciplinary team comprises experienced pharmacists, naturopathic doctors, nutritionists, and dietary therapists. By integrating knowledge with professional partners, we provide comprehensive health protection for our clients.
Commitment to Natural Research Formulations
We meticulously select natural ingredients with clinical evidence, adhering to gold-standard research and development processes to ensure the safety and efficacy of every product.
How We Want Others to See Us
- Trusted Health Advisor: As our clients' trusted health advisor, we ensure every product formulation undergoes rigorous validation and clinical testing. Our stringent quality control sets the gold standard for natural health solutions, giving clients confidence in choosing and using our products.
- Professional Health Educator: We are professional leaders in health knowledge. Through diverse channels including health education, social media sharing, online learning, and wellness seminars, our nutrition team is dedicated to delivering reliable, professional health management knowledge, helping clients establish sound health concepts.
- Pioneer in Natural Healing: We guide clients on a health journey that doesn't rely on medication. By integrating Eastern wisdom with Western science, we provide comprehensive therapeutic solutions. This innovative holistic healing approach enables clients to achieve more lasting and comprehensive health results.
- Caring Health Partner: Our mission extends beyond business objectives to enhance the quality of life and well-being of every family. Through one-on-one health guidance programs, we accompany each client on their health transformation journey with professionalism and care, becoming their trusted health partner.
Our Brand Positioning
As Malaysia’s trusted integrative healthcare specialist, SURE-i is dedicated to developing comprehensive natural therapies that integrates Traditional Chinese Medicine with Western medical science. We help individuals burdened by health issues in today’s demanding modern lifestyle restore their well-being without long-term medication dependency. Through both therapeutic solutions and health education, we advocate human body’s natural healing abilities. SURE-i empowers each individual to revitalize their physical and mental well-being, bringing joy and balance to their busy lives through our scientific, nature-based approach.
Our Values
Professional and Reliable
Our recommendations and solutions are built on professional expertise, ensuring comprehensive support for every client throughout their wellness journey.
Responsible and Trustworthy
We approach each client’s health with the utmost rigor, ensuring everyone who trusts us receives the most suitable therapeutic solutions and optimal results.
Care and Respect
We listen with empathy and respect to each client’s needs, creating a comfortable wellness experience through warm, heartfelt service.
Pursuit of Excellence
We maintain an attitude of continuous learning and innovation, constantly improving ourselves to create superior health value for our clients.
Service Above All
Client satisfaction is our primary pursuit. We earn lasting trust through dedicated service commitment and outstanding quality.
Calvin Lim Fook Loong Doctor
Founder
During his career in medicine, he realised that Western medicine focused mainly on relieving symptoms. This sparked his interest in continuing to study naturopathy and homeopathy. In 2015, he pursued a postgraduate programme in Clinical Homeopathy at Bengal Allen Medical Institute, Kolkata, India. He is also a registered member of the American Naturopathic Medical Association (ANMA) and an ANMA Certified Naturopathic Physician.
In 2014, Dr. Calvin decided to build his practice of Integrative Medicine by establishing the HAMC Health Solutions Centre. In 2016, he also began formulating his own line of supplements under the NutriRem brand.
In 2018 he also received his PhD from IIC University of Science and Technology in Cambodia to conduct research on health management for cancer patients.
Dr. Calvin promotes naturopathic medicine and the integration of Chinese and Western medicine to promote early recovery through diet and nutrition.
- PhD in Cancer Dietary Health Management (IIC University, Cambodia)
- American Naturopathic Medical Association (ANMA) Registered Naturopathic Physician
- Homeopathic Practitioners (Homeopathic Medical Council of Malaysia HOM)
- BSc (Hons) Pharmacy, University Of Strathclyde Scotland, Scotland, UK
- Member of the American Naturopathic Medical Association (ANMA)
- Postgraduate students (Dr Subrata Banerjea & Dr Saptarshi Banerjea) in the Allen Institute of Medical Sciences programme in Bangladesh.
- ITEC Diploma in British Diet and Nutrition
- Iris Examiner
- Certificate in Chinese Medicine Theory
- Certificate in Chinese Medicine and Nutrition
- German postgraduate student of anthroposophic medicine
- 2012 BSE Distinguished Entrepreneurial Business School Graduates
- Graduated from 2015 DBS Entrepreneurship Academy
Our Health Consultancy Team
